Mattel felt it owned the idea of bratz and
sued the designer in an effort to make that a reality. From that point on it
went from bad to worse to farcical. At one point, the court ordered MGA to turn
over all future plans for the Bratz line. Which was then reversed? which was reversed
by a lower court. which was re-reversed by the original court. This led to
counterclaims flying from both directions and the last we had heard, Mattel,
which had originally filed the suit, was being hit with a judgment for $309
million in damages, including MGA's court fees. Adding that together with
Mattel's legal expenses and this fight over dolls put Mattel on the hook for
nearly $700 million. “Now, it appears the fight is finally over. And, like many
long legal battles, the lawyers are the only ones coming out ahead.”
“A federal judge ordered Mattel, the
world's biggest toy maker, to pay MGA Entertainment, which introduced the Bratz
line of pouty, multi-ethnic dolls a decade ago, more than $309m in damages,
fees and other costs arising from a legal wrestling match quite unbecoming of
the plastic ladies they make”
We will do whatever it takes, to protect
our intellectual property. "You can bet that anyone working for Mattel
that's thinking of freelancing and coming up with a product of their own is
going to think twice about how they do it," added McGowan.
this whole thing I really blown out of
proportion if you ask me. Its two doll companies fighting over right to who
created Bratz. With all the legal things that are going on. This be revised then
it being re-revised. It is a cycle going on. It keeps going right back to the
courts. In the end it seems like the only people getting paid is the lawyers if
It keeps going like that.
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